What's Starting This Month
These courses are actively enrolling right now. Each one focuses on different aspects of making your business visible in local search results. They're practical, focused, and designed around what actually works when you're competing for attention in a specific geographic area.
Google Business Profile Optimization
Setting up and managing your profile properly matters more than most businesses realize. This course walks through verification, category selection, photo strategy, and review management.
Citation Building Strategy
Your name, address, and phone number need to appear consistently across hundreds of directories. This course covers which ones matter, how to find inconsistencies, and efficient ways to fix them.
Local Schema Implementation
Structured data helps search engines understand your business information properly. We cover LocalBusiness schema, review markup, opening hours, and service area definitions with real examples.
How the courses actually work
Each course releases weekly modules with specific tasks you complete on your own business or a practice site. Video walkthroughs show the process step by step, and text guides let you reference details later.
There's a discussion board where you can ask questions about your specific situation. Most people find that seeing what others are working on helps clarify their own implementation.
- Weekly video modules with transcripts
- Downloadable checklists and templates
- Discussion forums with instructor responses
- Real examples from different business types
- Implementation assignments with feedback
Course curriculum breakdown
Google Business Profile Optimization
Five weeks covering everything from initial setup through advanced optimization techniques. You'll learn how to verify your listing properly, choose the right categories, write descriptions that convert, and manage customer interactions effectively.
Week 1: Setup & Verification
Creating your profile correctly from the start, choosing primary and secondary categories, verification methods for different business types.
Week 2: Profile Completion
Writing effective business descriptions, setting accurate hours, adding service areas, menu and product uploads.
Week 3: Photo Strategy
Types of photos that perform well, sizing and quality requirements, photo tagging, managing customer photos.
Week 4: Posts & Updates
Creating effective posts, timing and frequency, using offers and events, measuring post performance.
Week 5: Reviews & Q&A
Requesting reviews ethically, responding to positive and negative feedback, managing questions, dealing with fake reviews.
Citation Building Strategy
Four weeks focused on building and maintaining consistent business information across the web. Learn which directories matter for your industry, how to find existing citations, fix inconsistencies, and build new ones efficiently.
Week 1: Citation Fundamentals
Understanding NAP consistency, why citations matter, identifying your target directories, audit your current citations.
Week 2: Finding Inconsistencies
Using citation tracking tools, manual search techniques, documenting discrepancies, prioritizing fixes.
Week 3: Building New Citations
Top-tier directories everyone needs, industry-specific directories, local directories, managing accounts efficiently.
Week 4: Ongoing Management
Monitoring for new listings, dealing with aggregators, handling business changes, setting up alerts.
Local Schema Implementation
Six weeks diving into structured data markup for local businesses. You'll learn to implement LocalBusiness schema, add review markup, define service areas, and test your implementation. Includes working with different CMS platforms.
Week 1: Schema Basics
What structured data is, how search engines use it, JSON-LD vs microdata, testing tools.
Week 2: LocalBusiness Schema
Required properties, optional enhancements, choosing the right business type, common mistakes.
Week 3: Review Markup
Aggregate rating schema, individual review markup, getting reviews to show in search, staying compliant.
Week 4: Service Areas
Defining geographic service areas, multiple locations, service area businesses without physical locations.
Week 5: Advanced Properties
Opening hours including special hours, departments, menu items, FAQs, events.
Week 6: Implementation
Adding schema to WordPress, Shopify, custom sites, validating your markup, monitoring performance.
Ready to start improving your local visibility?
These courses are enrolling now and start within the next two weeks. You'll get immediate access to the first module when you register, plus all course materials and community access.
Get Course Details