Courses that actually prepare you for local search success
Learn how to show up when your neighbors search for what you offer
Our program walks through the entire journey of making your business visible in local search results. You'll learn practical methods to attract customers who are actively looking for services in your area right now.
What this program covers
Google Business Profile mastery
Your business profile is often the first thing people see when they search locally. We break down exactly how to set it up properly, what information actually matters, and which features help you stand out in the local pack.
Citation building and consistency
Search engines look for your business name, address, and phone number across the web. Small inconsistencies confuse them and hurt your rankings. You'll learn which directories matter most and how to maintain accurate information everywhere.
On-page optimization for local intent
Your website needs specific signals to rank for local searches. We cover location-specific keywords, schema markup implementation, internal linking structure, and how to create content that addresses local customer needs without sounding forced.
Review acquisition strategies
Reviews influence both rankings and customer decisions. This section explains timing, the right way to ask customers, how to respond to negative feedback, and what to do with reviews beyond just collecting them.
Four modules, each building on the previous
The program is structured so you can implement one piece before moving to the next. Each module includes real examples from Lismore and surrounding areas.
Foundation setup
Getting your technical foundation right before anything else. This prevents wasted effort on tactics that won't work without proper groundwork.
- NAP consistency audit
- Google Business Profile verification
- Primary and secondary categories
- Service area definition
Website optimization
Making your site readable by search engines for local queries. This is where we implement location signals and structured data.
- Location page structure
- LocalBusiness schema markup
- Title and meta description optimization
- Mobile performance for local searchers
Citation and listing management
Building presence across directories that feed data to search engines. Not all directories matter equally for your specific industry.
- Priority directory identification
- Australia-specific platforms
- Industry-specific listing sites
- Monitoring for duplicate listings