Local search that actually connects your business to customers
We've helped 127 regional businesses improve their visibility in Lismore and surrounding areas since 2016. Real techniques, tested strategies, honest guidance.
Learn at your own speed
We built this program knowing everyone has different schedules and commitments. Pick what works for you.
Evening and weekend options
Most sessions run after 6pm or on Saturday mornings. We know you're running a business during regular hours.
Remote participation available
Can't make it to Lismore? Join via video with full access to materials and Q&A sessions. Recording available for 30 days.
Modular curriculum
Take individual seminars or complete the full program. Each session stands alone but builds toward comprehensive local SEO knowledge.
Follow-up support included
Every participant gets three months of email support. Ask questions as you implement what you learned.
People who've worked through the same challenges
These aren't testimonials we cherry-picked. These are actual conversations about what changed after the seminars.
"I spent six months trying to figure out why my Google listing wasn't showing properly. Turned out I had three duplicate profiles competing with each other. Fixed in the first session. The rest of the program helped me understand local pack rankings—I'm now in the top three for 'breakfast ballina' most days."
"The schema markup section felt like learning another language at first. But once I got it running on my site, my click-through rate from search doubled. More people were seeing star ratings and phone numbers directly in results. Worth the initial confusion."
"My biggest issue was getting reviews. I felt awkward asking patients. The seminar covered practical timing and phrasing that didn't feel pushy. Went from 4 reviews to 31 in four months. That changed everything—I'm now visible for searches I never showed up for."
How everything connects
Local SEO isn't one tactic. It's a bunch of things working together. Here's how we structure the learning.
Each seminar covers one component in depth, but we always show how it connects to the others. You can't optimize a Google Business Profile without thinking about reviews. You can't build citations without consistent schema data. Everything affects everything else.
Learning without burning out
We designed this to fit around running a business. Small chunks, practical focus, minimal theory.
90-minute sessions
Long enough to cover real material, short enough to hold attention. We tested this—two hours felt too long for evening seminars.
Implementation checklists
Every session ends with a specific list of actions you can take immediately. No vague advice—exact steps with tool recommendations.
Small group size
Maximum 18 participants per session. This keeps it interactive and lets us address individual business situations during discussion time.
Quick wins first
We start with changes that show results within days—fixing NAP inconsistencies, claiming profiles, optimizing existing content. Momentum matters.
Who's teaching this
Three people with different backgrounds, all obsessed with how local search actually works.
Elspeth Sorensen
Lead instructor, technical SEOSpent eight years doing local search for retail clients in Brisbane before moving to the North Coast. Built the first version of this program after too many people asked the same questions about Google Business Profile optimization. Previously worked at a digital agency handling 40+ regional accounts simultaneously.
Daan Westerhof
Content strategy, review systemsRuns his own plumbing business in Ballina while teaching local search on weekends. Started learning SEO out of frustration with expensive agencies who didn't understand trades. Now consults for other service businesses on reputation management and citation building. Practical approach based on what actually moves the needle.
Yara Qabbani
Analytics, measurement frameworksData analyst who got into local SEO through measuring campaign results for tourism operators. Specializes in setting up proper tracking and interpreting what the numbers actually mean. Covers the analytics modules—teaching people how to know if their local search efforts are working or just keeping them busy.
Try one session before committing
We run free introductory sessions twice monthly. One hour covering Google Business Profile basics and common mistakes we see in regional listings.
Seats fill up quickly for in-person sessions. Remote option always available but live attendance gives you better access to examples and peer questions.